> ## Documentation Index > Fetch the complete documentation index at: https://docs.cloro.dev/llms.txt > Use this file to discover all available pages before exploring further. # Knowledge Graph > Schema for the Knowledge Graph panel returned by the Google Search endpoint, including entity details, attributes, ratings, profiles, and panel-type-specific fields. This section documents the **Knowledge Graph** data returned by the [Google Search endpoint](/api-reference/endpoint/monitor-google). Knowledge Graph data is part of the same response, so no separate API call is needed. ## Overview Knowledge Graph panel in Google Search Google's Knowledge Graph panel surfaces structured information about a queried entity — a person, place, organization, film, product, or other well-known subject. When a panel appears on the SERP, the result includes a `knowledgeGraph` object. The field is omitted from `result` when no panel appears — treat it as optional rather than expecting `null` or an empty object. The panel layout and available sub-fields vary by entity type. An artist panel may include `listenOn` streaming links and `socialPosts`, while a restaurant panel may include `contact` links and `webRatings`. All sub-fields are optional and appear only when Google includes them. ## Top-level fields | Field | Type | Description | | --------------------- | ------- | --------------------------------------------------------------------------------------------------- | | `title` | string | Entity name as shown in the panel header | | `type` | string | Entity category label (e.g. `"American rapper"`, `"French museum"`). Free-form string — not an enum | | `kgmid` | string | Google Knowledge Graph ID for the entity | | `description` | string | Short entity description (sourced from Wikipedia or Google's knowledge base) | | `imageUrl` | string | Entity image URL as served by Google | | `website` | string | Official website URL | | `menu` | string | Menu URL — present for restaurants and food businesses | | `trailer` | string | Trailer URL — present for films and TV shows | | `source` | object | Attribution source for the description (see [`source`](#source)) | | `attributes` | array | Factual key-value pairs (see [`attributes`](#attributes)) | | `profiles` | array | Social media and external profile links (see [`profiles`](#profiles)) | | `peopleAlsoSearchFor` | array | Related entities users also search for (see [`peopleAlsoSearchFor`](#peoplealsoSearchfor)) | | `thingsToKnow` | array | Topic clusters from the "Things to know" section (see [`thingsToKnow`](#thingstoknow)) | | `ratings` | array | Review platform ratings, e.g. Rotten Tomatoes, IMDb (see [`ratings`](#ratings)) | | `streamingOptions` | array | Streaming links for films and shows (see [`streamingOptions`](#streamingoptions)) | | `webRatings` | array | Local business ratings from Google, Tripadvisor, Yelp, etc. (see [`webRatings`](#webratings)) | | `statsCard` | object | Statistics card for sports teams and organizations (see [`statsCard`](#statscard)) | | `socialPosts` | array | Recent posts from the entity's official social accounts (see [`socialPosts`](#socialposts)) | | `notableAlumni` | array | Notable alumni — present for educational institutions (see [`notableAlumni`](#notablealumni)) | | `contact` | array | Contact and ordering links for local businesses (see [`contact`](#contact)) | | `weather` | object | Current weather — present for geographic entities (see [`weather`](#weather)) | | `rating` | object | Aggregate star rating for local businesses (see [`rating`](#rating)) | | `admission` | array | Admission options for museums, parks, and ticketed venues (see [`admission`](#admission)) | | `artworks` | array | Notable artworks for artists and art institutions (see [`artworks`](#artworks)) | | `has3dModel` | boolean | `true` when Google surfaces a 3D model viewer for the entity | | `hotelOptions` | array | Hotel booking options — present for hotel entities (see [`hotelOptions`](#hoteloptions)) | | `trendingProducts` | array | Trending products for retail brands (see [`trendingProducts`](#trendingproducts)) | | `merchantVideos` | array | Brand or merchant video content (see [`merchantVideos`](#merchantvideos)) | | `listenOn` | array | Music streaming links for musicians and musical acts (see [`listenOn`](#listenon)) | ## Sub-type schemas ### `source` Attribution source for the entity description. | Field | Type | Description | | ------ | ------ | ----------------------------------------------- | | `name` | string | Display name of the source (e.g. `"Wikipedia"`) | | `link` | string | URL of the source page | ### `attributes` Factual key-value pairs extracted from the panel (born date, genre, headquarters, founding year, etc.). Keys are free-form strings as rendered by Google. | Field | Type | Description | | ------- | ------ | ------------------------------------------------------------ | | `key` | string | Attribute label (e.g. `"Born"`, `"Genre"`, `"Headquarters"`) | | `value` | string | Attribute value | ### `profiles` Social media and external profile links. | Field | Type | Description | | ------ | ------ | ---------------------------------------------------- | | `name` | string | Platform or profile name (e.g. `"Instagram"`, `"X"`) | | `link` | string | Profile URL | ### `peopleAlsoSearchFor` Related entities that users also search for. | Field | Type | Description | | ------ | ------ | ---------------------------------------- | | `name` | string | Related entity name | | `link` | string | Google search URL for the related entity | ### `thingsToKnow` Topic clusters from the "Things to know" section of the panel. | Field | Type | Description | | ---------- | ------ | ------------------------------------------------- | | `label` | string | Topic cluster label (e.g. `"Albums"`, `"Awards"`) | | `subtitle` | string | Supporting text for the topic | ### `ratings` Review platform ratings for films, TV shows, and similar entities. | Field | Type | Description | | ---------- | ------ | --------------------------------------------------------- | | `platform` | string | Review platform name (e.g. `"Rotten Tomatoes"`, `"IMDb"`) | | `rating` | string | Rating value as displayed (e.g. `"88%"`, `"7.5/10"`) | | `link` | string | URL to the review page | ### `streamingOptions` Streaming platform links for films and TV shows. | Field | Type | Description | | ---------- | ------ | --------------------------------------------------- | | `platform` | string | Streaming platform name (e.g. `"Netflix"`, `"Max"`) | | `link` | string | Link to the content on the platform | ### `webRatings` Local business ratings from review platforms. Different from `ratings` — these appear on local business panels (restaurants, hotels, attractions) rather than film/show panels. | Field | Type | Description | | ---------- | ------ | ----------------------------------------------------------------- | | `platform` | string | Rating platform name (e.g. `"Google"`, `"Tripadvisor"`, `"Yelp"`) | | `rating` | string | Rating value as displayed | | `link` | string | URL to the platform's review page | | `votes` | string | Number of reviews (omitted when not available) | ### `statsCard` Statistics card for sports teams, athletes, and organizations. | Field | Type | Description | | --------- | ------ | --------------------------------------------------------- | | `context` | string | Context label for the stats (e.g. `"2023-24 NBA season"`) | | `stats` | array | Individual stat items (`label` string, `value` string) | ### `socialPosts` Recent posts from the entity's official social media accounts. | Field | Type | Description | | ---------- | ------ | ------------------------------------------------------ | | `platform` | string | Social platform name (e.g. `"X"`, `"Instagram"`) | | `text` | string | Post text content | | `link` | string | URL to the post | | `date` | string | Post date as displayed by Google (e.g. `"2 days ago"`) | ### `notableAlumni` Notable alumni — present for universities and educational institutions. | Field | Type | Description | | ------ | ------ | --------------------------------- | | `name` | string | Alumni name | | `link` | string | Google search URL for this person | ### `contact` Contact and ordering links for local businesses. | Field | Type | Description | | ------- | ------ | ------------------------------------------------------- | | `label` | string | Link label (e.g. `"Order online"`, `"Reserve a table"`) | | `url` | string | Link URL | ### `weather` Current weather — present for geographic entities (cities, regions, countries). | Field | Type | Description | | ------------- | ------ | ----------------------------------------------------- | | `temperature` | string | Temperature as displayed (e.g. `"72°F"`) | | `condition` | string | Weather condition (e.g. `"Sunny"`, `"Partly cloudy"`) | ### `rating` Aggregate star rating for local businesses. | Field | Type | Description | | -------- | ------ | ---------------------------------- | | `rating` | string | Star rating value (e.g. `"4.5"`) | | `count` | string | Number of reviews (e.g. `"2,847"`) | ### `admission` Admission purchase options for museums, parks, and ticketed venues. | Field | Type | Description | | ---------- | ------ | ------------------------------------------------------------------------------ | | `provider` | string | Ticket provider name (e.g. `"Official website"`, `"GetYourGuide"`) | | `price` | string | Admission price as displayed | | `link` | string | URL to purchase tickets | | `badge` | string | Optional badge text (e.g. `"Free"`, `"Best price"`) — omitted when not present | ### `artworks` Notable artworks — present for artists and art institutions. | Field | Type | Description | | -------- | ------ | ------------------------------------------------- | | `title` | string | Artwork title | | `link` | string | Link to more information about the artwork | | `author` | string | Author or creator name — omitted when not present | ### `hotelOptions` Hotel booking options — present for hotel entities. | Field | Type | Description | | ---------- | ------ | ---------------------------------------------------------------------- | | `provider` | string | Booking provider name (e.g. `"Booking.com"`, `"Hotels.com"`) | | `price` | string | Price as displayed (e.g. `"$189/night"`) | | `link` | string | URL to book on this provider | | `note` | string | Optional note (e.g. `"Includes breakfast"`) — omitted when not present | ### `trendingProducts` Trending products — present for retail brands. | Field | Type | Description | | ------- | ------ | ------------------- | | `title` | string | Product title | | `price` | string | Price as displayed | | `link` | string | Link to the product | ### `merchantVideos` Brand or merchant video content — present for retail businesses. | Field | Type | Description | | ---------- | ------ | ------------------------------------------------------------------------ | | `title` | string | Video title | | `link` | string | Video URL | | `platform` | string | Video platform (e.g. `"YouTube"`) — omitted when not available | | `duration` | string | Video duration as displayed (e.g. `"2:34"`) — omitted when not available | ### `listenOn` Music streaming platform links — present for musicians and musical acts. | Field | Type | Description | | ---------- | ------ | ----------------------------------------------------------- | | `platform` | string | Streaming platform name (e.g. `"Spotify"`, `"Apple Music"`) | | `link` | string | Link to the artist on the platform | ## Response example The following example shows a Knowledge Graph panel for a musician, with several panel-type-specific fields populated. ```json theme={null} { "success": true, "result": { "knowledgeGraph": { "title": "Eminem", "type": "American rapper", "kgmid": "/m/01vs_v8", "description": "Marshall Bruce Mathers III, known professionally as Eminem, is an American rapper, songwriter, and record producer.", "imageUrl": "https://encrypted-tbn0.gstatic.com/images?q=tbn:...", "website": "https://www.eminem.com", "source": { "name": "Wikipedia", "link": "https://en.wikipedia.org/wiki/Eminem" }, "attributes": [ { "key": "Born", "value": "October 17, 1972" }, { "key": "Genre", "value": "Hip hop" }, { "key": "Labels", "value": "Aftermath, Interscope, Shady" } ], "profiles": [ { "name": "Instagram", "link": "https://www.instagram.com/eminem/" }, { "name": "X", "link": "https://x.com/Eminem" } ], "peopleAlsoSearchFor": [ { "name": "Jay-Z", "link": "https://www.google.com/search?q=Jay-Z" }, { "name": "Dr. Dre", "link": "https://www.google.com/search?q=Dr.+Dre" } ], "thingsToKnow": [ { "label": "Albums", "subtitle": "The Slim Shady LP, The Marshall Mathers LP, Recovery, ..." }, { "label": "Awards", "subtitle": "15 Grammy Awards, Academy Award for Best Original Song" } ], "socialPosts": [ { "platform": "X", "text": "The Death of Slim Shady out now everywhere 🎤", "link": "https://x.com/Eminem/status/...", "date": "3 days ago" } ], "listenOn": [ { "platform": "Spotify", "link": "https://open.spotify.com/artist/7dGJo4pcD2V6oG8kP0tJRR" }, { "platform": "Apple Music", "link": "https://music.apple.com/us/artist/eminem/111051" } ] } } } ```