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This section documents the inline products data returned by the ChatGPT endpoint. Inline products are part of the ChatGPT response — no separate API call is needed.

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Example request

Inline products are opt-in: set include.shopping: true in your request to include them in the response. 
{
  "prompt": "What are the best microwaves in the UK for 2026?",
  "model": "CHATGPT",
  "country": "GB",
  "include": {
    "shopping": true
  }
}
This produces a response containing the inlineProducts array documented below.

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Overview

Inline products are individual product references that appear embedded in ChatGPT’s response text. Unlike shopping cards which group multiple products together, inline products are stand-alone product mentions that can be displayed inline within the text, in comparison tables, or as featured recommendations. This feature supports OpenAI’s new product discovery capabilities in ChatGPT, enabling richer product experiences with detailed insights and reviews.
Inline products in ChatGPT
Model availabilityInline products currently appear when ChatGPT uses the gpt-5-3 model. ChatGPT automatically selects which model to use for each request, so inline products may not be present in all responses.
Inline product extraction is part of ChatGPT’s product discovery output. Set include.shopping: true in your request to include them in the response.
Opt-in featureInline products extraction is disabled by default. You must explicitly set include.shopping: true to extract inline products from ChatGPT responses. Enabling include.shopping adds +2 credits to the base cost.

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Inline product structure

Each inline product contains:
FieldTypeDescription
productobjectComplete product information (same structure as shopping cards)
render_asstringRendering hint: “inline”, “hero”, or “block”

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Example usage

{
  "prompt": "What are the best microwaves in the UK for 2026?",
  "model": "CHATGPT",
  "country": "GB",
  "include": {
    "shopping": true
  }
}
Response with inline products: 
{
  "success": true,
  "result": {
    "text": "Based on expert reviews and user feedback, here are the top microwaves...",
    "inlineProducts": [
      {
        "product": {
          "id": "14461636969439553799",
          "title": "Sage Combi Wave 3-in-1 Microwave",
          "url": "https://www.johnlewis.com/sage-combi-wave-3-in-1?utm_source=chatgpt.com",
          "price": "£359.00",
          "merchants": "John Lewis & Partners + others",
          "image_urls": [
            "https://images.openai.com/thumbnails/url/..."
          ],
          "num_reviews": 640,
          "rating": 4.2,
          "cite": "turn0product2",
          "offers": []
        },
        "render_as": "inline"
      }
    ]
  }
}